As a hometown brand, we love our Atlanta community and getting the opportunity to support other Atlanta small businesses. We’re so excited to be teaming up with one of our own this week to spotlight her business and to bring the first ever Ginger Rose x Little Barn Apothecary pop-up event to our Atlanta Flagship this Valentine’s Day.
Meet Alyssa Ice, Little Barn Apothecary Beauty Concierge and Creative Director + Owner of Ginger Rose, a floral design studio. When she’s not working our Atlanta Flagship at Westside Provisions District, Alyssa spends her time crafting striking and artful floral arrangements, full of lush local foliage and unexpected botanicals. We talked to Alyssa about how her love affair with flowers began, how she was able to turn that love into a full-fledged business, and how Little Barn Apothecary fits into her life.
1. Can you tell us a little bit about what initially sparked your passion for floral arranging and your journey to starting your own floral business?
I actually accidentally fell into the world of floral design when I was 16 years old because I needed a job and the only place hiring in the small town I lived in at the time was an old-school flower shop. I had absolutely no experience but interviewed anyway, and got hired on the spot! I started working that same day processing flowers and trying to remember flower names, and the rest is history! I knew it was going to be my lifelong passion within the first two hours of working that day. From there, I worked my way up the ladder from a shop helper/bucket washer to a full-time designer, and later went to Floral Design School in Portland, OR to pursue it even further. I always knew that I wanted to have my own business and after living in San Francisco for 6 years as a full-time floral designer in my early twenties, I knew that I was finally prepared enough (or so I thought) to start my own business. I moved to Atlanta a year ago, and that’s when things really took off business-wise!
2. What kinds of inspiration do you draw from when you’re designing? Can you describe your design aesthetic?
I really draw inspiration from the flowers themselves…I know that is cliché, but I am so drawn to each individual stem’s shape, movement, and color story, and that is really all the inspiration needed to put together the foundation of an arrangement! When I go to the flower market, I usually mosey around until I am struck by the perfect bunch of something that I didn’t even know I was looking for. I look for flowers that are unusual, not just your standard bunch of red tulips, and I find the one unique bunch that has a small white stripe going up one of the petals. This subtle uniqueness is where inspiration for the overall design begins, and where my aesthetic of a modern take on a botanically organic and textural style comes into play.
3. What are some unexpected things you like to include in your arrangements?
I really like to use beautiful color palettes and interesting textural elements within my designs, and I achieve this by using local plant varieties, unexpected foliage, as well as heirloom blooms. On any given day, you may find an air plant tucked into one of my arrangements, or a bright grouping of freshly picked clementines for an unexpected citrusy scent! I think moving from California to Atlanta has really allowed me to embrace native Southern plant varieties that were not readily available in California. For example, My first spring here in Atlanta, I just about died seeing all of the wild honeysuckle vines and dogwood trees because these items were so hard to come by in San Francisco, but in the South they are flourishing in ditches and growing along the freeways!
4. What first drew you to Little Barn Apothecary?
Since I am originally from San Francisco, I’ve always had an appreciation for good shop design, and after walking by LBA for the first time, I immediately fell in love with the space. The minimal aesthetic paired with the green plant wall had me hooked from the get-go! I also loved how all of their products are botanically driven, which is definitely a passion of mine from a personal standpoint. Their products are also 100% vegan, cruelty free, and non-toxic, which is something that I stand behind since I love the environment so much. They are comprised of mostly floral ingredients, so I can immediately identify what I am putting on my face + body. It’s always fun to read the labels because I design with a lot of the same ingredients that their products are made from! One of my favorites that I use regularly are helichrysum
, which is also known as the Everlasting Flower. It is this really amazing bloom that lasts forever as a cut flower. You can also find it as one of the main ingredients in LBA’s Helichrysum + Violet Fortifying Face Oil
, which has amazing skin strengthening properties! I also love the abundance of rose within their products. I use a lot of fragrant garden roses within my designs, and when I use LBA’s Aloe + Rosewater Balance Mist
on my face at night, it takes me right back to the alluring scent of some of my favorite garden roses!
5. Last but not least, what are some of your favorite LBA products this winter?
I have become OBSESSED with LBA products over the past couple of months, so it’s hard to choose a favorite, but since we are in the cooler winter months, I’ve been really focusing on nightly self-care, and the Calendula + Lycopene Hydration Mask
is my go to because it leaves my face feeling so moisturized after I leave it on for 10 minutes! I also really love the Orchid + Blackcurrant Face Serum
because it is like literally putting vitamins on your face, which we could all use a little more of during these harsh winter months!